The Media Archive for Central England is the public screen archive for the East and West Midlands. An independent charity and company based at the University of Lincoln, MACE acquires, catalogues, preserves and makes widely available moving image materials that inform our understanding of the diverse cultures and histories of communities between the Lincolnshire coast and the Welsh border.
This film is part of Free
Liberty Foundations Commercial
Liberté, égalité and fraternité in corsets, girdles and bras.
Advert 1956 2 mins
From the collection of:
In 1956 the Market Harborough firm of R. & W.H. Symington was celebrating a centenary of manufacturing textiles. Best known under the brand name of Liberty Foundations, this early television commercial plays with 'Liberty' and 'Liberté' by bringing in French actress Yvonne Arnaud to explain the 'art of choosing the right type of foundation garment'. A wonderful feeling of freedom sounds an unlikely boast though whilst tied into a tight corset.
Yvonne Arnaud (1892-1958) was born in Paris but had worked in Britain since before the First World War. She lived in Guildford for many years and there is a theatre in the town named in her honour.
Advert 1954 20 mins
What on earth is this commercial TV business? An advertising agency takes stock
Advert 1955 1 mins
Chock-full of 60s advert nostalgia, here is the ideal Christmas gift for every lantern-jawed Dad - the Remington Four-Most electric shaver
Advert 1955 0 mins
Pilchards are great but Cornish pilchards are even better - especially when they've been selected for Shippam's - as this advert lets you know
Advert 1955 1 mins
Operatic chickens, shrimps and salmon sing-a-long with a paste pot chorus in this vibrantly animated advert for Shippam's
Advert 1957 1 mins
Teen beat commercial, directed by Joseph Losey.
Advert 1955 14 mins
Dennis Price gives his best Noël Coward impersonation in an attempt to sell TV advertising to brands.
Non-Fiction 1928 30 mins Silent Location: Market Harborough
Life and work at Symington, the corset makers, at its factory in Market Harborough
Non-Fiction 1919 12 mins Silent Location: Market Harborough
Children in their Sunday best lead the parade to welcome home the survivors from the nearly 2,000 'Harborough Boys' who bravely went to war.
Market Harborough: Unveiling of the Memorial Cross Market Harborough: Unveiling of the Memorial Cross
Non-Fiction 1921 13 mins Silent Location: Market Harborough
The town of Market Harborough turns out for the solemn occasion of the unveiling of their Great War memorial to commemorate the dead of the 1914-'18 conflict.
Promotional 1956 34 mins Location: Market Harborough
A century of corset manufacture by Symingtons of Market Harborough is celebrated with a slap-up meal in a marquee and much merriment on the sports ground.
Non-Fiction 1901 4 mins Silent Location: Market Harborough
Striking close-ups of Edwardian corset makers
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