The Yorkshire Film Archive collects, preserves, and shows film made in, or about Yorkshire. Our collections are non-fiction, dating from the 1890s to the present day, and providing a rich and visually compelling record of all aspects of lives, cultures, landscape, industries, major events and everyday activities, many of which are available to watch, free of charge, on our website.
This film is part of Free
Lamtex Rugs
There are few things more appealing than the cosiness of relaxing on soft furnishings and woollen rugs, and warmed by a blazing coal fire.
From the collection of:
Overview
The claim that advertising is all about selling a lifestyle is exemplified in this image of a father and daughter sat on a Lamtex rug in front of an open fire in a plush middle class living room. It’s 1962, and homes are, for the first time for very many, becoming places of comfort and joy, especially with a woollen rug.
Lamtex rugs were manufactured by J.L. Tankard & Co. of Bradford, who started their wool spinning business back in the 1870s, at which time Bradford, with some 38 woollen mills, produced around two thirds of England’s wool. The company – coming under the control of Illingworth, Morris & Co. in 1923 – settled at Upper Croft Mill, Bowling, Bradford. A Percival Prentice aircraft advertised their rugs from 1959 onwards, until the trade name of Lamtex disappeared at some time in the late-1960s. In the same year as this ad they made a promotional film, ‘Heritage of Skill’, viewable on the YFA player. The archive records for James Tankard Ltd. stop in 1978, while Illingworth Morris were ceased operating in 2011.
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