The South West Film and Television Archive (SWFTA) is the regional film archive for the South West of England. Established in 1993, SWFTA's core collection comprises of the combined programme libraries of Westward Television and TSW (Television South West). The archive also cares for a significant number of donated film collections, both amateur and professional, dating back to the early 1900s.
This film is part of Free
Ladybird' Children's Clothing Company Closure
Ladybird is best, the 20th century's leading children’s brand
News 1980 1 mins
From the collection of:
This film shows work at the ‘Ladybird’ factory based in Plymouth which is soon to close adding to the thousand or so job losses to the South West’s textile industry. Ladybird’s founder, Johannes George Pasold established a knitting and weaving company in Czechoslovakia, producing children’s clothing for the post-war baby boom. Brought to the UK in 1938 by Eric Pasold, the company was aided by a large purchase order from Woolworth’s with whom the brand became synonymous.
The Pasold garments were originally under the brand name ‘White Bear’ the logo similar to that of Glacier Mints, only the UK initially had the Ladybird icon. The Ladybird brand became the most iconic brand of the 20th Century. It bridged the gap between stylish and practical with an attention to sizing never before seen and wartime drab clothes became a thing of the past. Ladybird are credited with the invention of the T-shirt. During the 1980s Woolworths helped to shape the brand into the most affordable high quality children’s clothing brand on the high street, however with Woolworth’s demise in 2009, Ladybird is now part of the UK’s largest online home shopping business ‘Shop Direct’.
Textiles on Film
Home movie 1937 20 mins Silent Location: Llangollen
Nellie Boote's laundry in Market Street in operation, the women dashing away with all manner of smoothing irons as clothes are sorted, mended, washed, ironed and sorted again.
Documentary 1965 24 mins Location: Langley Mill
A mile of yarn and a million loops to make one stocking: the culmination of a four hundred year old craft.
News 1967 6 mins Location: Newcastle upon Tyne
Fashion doesnt grow on treesor does it! Tyne Tees TV was bang on-trend with this brilliant news feature on the hip 1960s cult for a disposable age - paper fashion.
Industry sponsored film 1971 23 mins Location: Greengates
Twisted yarns and empty spindles, everything from Bouclé to Slub yarn, from beginning to end, and all, in the end, displayed on a ‘normal’ model in typical 1970s fashion.
Messrs. Barlow and Jones Ltd., Manchester and Bolton Messrs. Barlow and Jones Ltd., Manchester and Bolton
Promotional 1919 19 mins Silent Location: Bolton
From raw resource to finished product, by cleaning and spinning, weaving and bleaching - take a look at the textile industry from the inside.
Winter Fashions have been Modelled in a Park in Exmouth Winter Fashions have been Modelled in a Park in Exmouth
News 1977 2 mins Silent Location: Exmouth
Wearing Fur gets Hairy
Advert 1960 1 mins Location: Plymouth
A charming regional commercial for Plymouth’s best loved department store.
Advert 1960 0 mins Location: Plymouth
Help keep your relationship on track by outsourcing your laundry!
Current affairs 1977 7 mins Location: Plymouth
The skateboard phenomenon is taking off on Plymouth Hoe.
Current affairs 1961 5 mins Location: Plymouth
Cruising into the history books SS Liberté makes its final voyage stopping at Plymouth en route to Le Havre.
Current affairs 1965 2 mins Location: Plymouth
Former shipwright turns his talents to model-making.
Current affairs 1963 5 mins Location: Plymouth
Royal Navy Bomb Disposal Unit based in Plymouth covers the South West as a service for unexploded munitions.
Documentary 2019 16 mins
Three years after their father passed, a family of four women come together through a series of phone calls spanning over three months.
Animation & Artists Moving Image 2017 4 mins
A comedy-drama animation about two best friends growing up in the same world but experiencing it completely differently.
Drama 2018 8 mins
Samona Olanipekun explores the concepts of home, identity and belonging, from the starting point of the theme of globalisation.
Drama 2017 16 mins
Compelling story of a complex relationship between an imperious father and his son.
Documentary 2020 28 mins
Three African American fathers unravel the incomparable partnership of forgiveness and community.
Music video 2019 8 mins
A conceptual film following musical artist Jords’ quest to serendipity. The Tree of Life’ is the cornerstone of the film as he battles to triumph through grief.
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