The East Anglian Film Archive, the first and largest Regional Film Archive in England, was established in 1976. Since 1984, EAFA has been owned and operated by the University of East Anglia, Norwich (UEA), to support research and work to preserve our moving image heritage. More than 250 hours are freely available online as examples of the wide range of film which attracts interest the world over.
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Day at the Show
County agricultural shows have always been a great draw and good opportunity for local businesses to promote themselves and celebrate their success.
From the collection of:

Overview
Insurance giants Norwich Union always had a great presence at the County Shows including in their home county of Norfolk and from its foundation in Norwich in 1797, the company was now a global empire. This film produced by their in-house production team in 1961 was made most probably to be screened in countries worldwide to show clients and employees of their public presence and standing.
With their own archive of earlier years of the Royal Show and the Queen's visit to a previous show included in the film - the royal patronage would be of great appeal in foreign lands along with the entertainment and spectacle of the displays and military marching bands.
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