The Yorkshire Film Archive collects, preserves, and shows film made in, or about Yorkshire. Our collections are non-fiction, dating from the 1890s to the present day, and providing a rich and visually compelling record of all aspects of lives, cultures, landscape, industries, major events and everyday activities, many of which are available to watch, free of charge, on our website.
This film is part of Free
Castleford Advert 3
No attempt to sell an idyllic lifestyle here in these two cinema ads for local shops, just a simple warning on the irreplaceability of eyesight.
From the collection of:
A glimpse into the pre-war days when local advertisements were a mainstay of cinemas throughout the country, and especially so here in Castleford in 1939, the year the war began. No sophisticated techniques of persuasion are required in these local ads for a jeweller and an optician which appeal only to the needs of the cinema audience.
When war was declared on 3 September ,1939 cinemas were closed because they were seen, as were theatres, as easy bombing targets; but were back open within a week. In 1939 cinema attendance was over 990 million, compared to 172 million for 2012; and there were far more cinemas, with 3 new cinemas being opened each week. Four cinemas opened in the single year of 1912 in Castleford, and by 1939 it had three: New Albion Cinema (formerly the Albion Picture House in Albion Street), the New Star (formerly the Star Picture Palace in Aire Street), and the Queens Cinema (formerly the Queens Theatre). Yet the town had no cinema at all between 1987 and 2003.
Near Your Local Cinema
Government sponsored film 1940 5 mins
Grumpy Grandma is put in her place during wartime food demonstration
Advert 1975 21 mins Location: Southampton
Enjoy this kaleidoscope of images taken aboard the MS Vistafjord - for an exclusive holiday cruise setting sail from Southampton
Advert 1968 1 mins Location: Barwell
The Ward's sealed leather shoe: tough enough for any building site.
Ward’s Shoes: Supa Dukes Commercial – Adventure Playground Ward’s Shoes: Supa Dukes Commercial – Adventure Playground
Advert 1968 1 mins Location: Barwell
Supa-Dukes: the boy proof boys' shoe with the all action look.
Advert 1962 0 mins Location: Rhyl
Cinema advertisement for Marine Lake & Ocean Beach, Rhyl, a popular destination for crowds set on a day's fun on free rides.
1970 0 mins Location: Leeds
Headlining with the expulsion of South Africa from the Olympics in 1970, the Yorkshire Post sells itself as much more than a local paper.
1941 1 mins Silent Location: Castleford
Never mind that the country is at war with a powerful and vicious foe, that’s no reason to stop going to greyhound racing, with a bet on the side.
1939 0 mins Silent Location: Castleford
Adverts not to get punters to buy anything, but just to enjoy sports and preserve memories of seaside holidays, in “real” photographs.
1941 0 mins Silent Location: Castleford
Advertisements for tripe, cow heels, trotters and milk – those were the days! It was a time of food rationing, but going to the cinema wasn’t.
Amateur film 1962 20 mins Location: Castleford
‘Carry On Castleford’ – crowds take to the streets in fancy dress for the Annual Pram Race.
Amateur film 1958 6 mins Location: Castleford
Rich man vs. Poor man - what goes around comes around in this unexpected gambling tale
Non-Fiction 1977 3 mins Location: Castleford
A lovely film of a couple who dedicated their lives to amusing local children, and in doing so also preserving a horse drawn Edwardian carousel.
Comedy 1896 1 mins Silent
A deft music hall act adapted for film, featuring the only known appearance of pioneer filmmaker Robert Paul
Advert 1985 2 mins
Take a fighter jet, a Top Gun pilot with sunglasses and a brand new SAAB 900 and you have a sure-fire vehicle to launch a Hollywood career.
Promotional 2019 10 mins
A wandering warrior dreams of a new form of expression, in this promo for UNKLE’s album The Road: Part II / Lost Highway Pt. II directed by Warren Du Preez and Nick Thornton Jones.
1935 16 mins
A rare glimpse of 1930s London in colour: the Thames has never looked lovelier.
1965 1 mins Location: York
A world away from zany humour, Richard Lester shows he can also capture the easy opulence of the upper class nibbling After Eight mints.
Advert 1946 1 mins Silent
Life is looking up! The war is over and the “Corona” Man can visit his “Corona” families once more, door-to-door.