The Yorkshire Film Archive collects, preserves, and shows film made in, or about Yorkshire. Our collections are non-fiction, dating from the 1890s to the present day, and providing a rich and visually compelling record of all aspects of lives, cultures, landscape, industries, major events and everyday activities, many of which are available to watch, free of charge, on our website.
This film is part of Free
Castleford Advert 3
No attempt to sell an idyllic lifestyle here in these two cinema ads for local shops, just a simple warning on the irreplaceability of eyesight.
From the collection of:
A glimpse into the pre-war days when local advertisements were a mainstay of cinemas throughout the country, and especially so here in Castleford in 1939, the year the war began. No sophisticated techniques of persuasion are required in these local ads for a jeweller and an optician which appeal only to the needs of the cinema audience.
When war was declared on 3 September ,1939 cinemas were closed because they were seen, as were theatres, as easy bombing targets; but were back open within a week. In 1939 cinema attendance was over 990 million, compared to 172 million for 2012; and there were far more cinemas, with 3 new cinemas being opened each week. Four cinemas opened in the single year of 1912 in Castleford, and by 1939 it had three: New Albion Cinema (formerly the Albion Picture House in Albion Street), the New Star (formerly the Star Picture Palace in Aire Street), and the Queens Cinema (formerly the Queens Theatre). Yet the town had no cinema at all between 1987 and 2003.
Near Your Local Cinema
Government sponsored film 1940 5 mins
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Advert 1930 9 mins Silent Location: East Sussex
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Advert 1935 6 mins Silent Location: Ammanford/Rhydaman
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Advert 1934 2 mins Silent Location: Port Talbot
The message for cinema-goers in Port Talbot, Neath and Briton Ferry is that they should shop local!
J White and Sons Ltd the Furniture Specialists Chesterfield J White and Sons Ltd the Furniture Specialists Chesterfield
Advert 1905 14 mins Silent
Step inside a local Edwardian store.
Advert 1920 0 mins Silent Location: Frome
It don’t mean a thing if it ain’t got that bling… early silent cinema advert for a local business in Frome.
1941 1 mins Silent Location: Castleford
Never mind that the country is at war with a powerful and vicious foe, that’s no reason to stop going to greyhound racing, with a bet on the side.
1939 0 mins Silent Location: Castleford
Adverts not to get punters to buy anything, but just to enjoy sports and preserve memories of seaside holidays, in “real” photographs.
1941 0 mins Silent Location: Castleford
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