With less than a year into the war, women and girls in their traditional white dresses are giving out flowers to those donating to the new charity, with horse and carts as well as buses passing by, and the mandatory boys in flat caps looking on. The women organisers are named, as too are the places in Sheffield where they sell. One such is the Victoria Wesleyan School where convalescing soldiers with their arms in slings join in the jovial mood of the day.
Alexandra Rose Day was first held on 26 June 1912 to commemorate the fiftieth anniversary of the arrival in Britain of Princess Alexandra of Denmark. Princess Alexandra married the future King Edward VII and was at the time of the film the Queen Mother. That first occasion was confined to London, although it raised Ј32,000 (equivalent to Ј3.2m in 2014). It spread across the whole country the next year. It was the first fund raising event where people received something to wear for their donation, no matter how much was, secretly, given. The Wesleyan Church became available as a military hospital just weeks into war, and several hundred wounded Belgian soldiers and refugees arrived in Sheffield soon after.