Alexandra Day: Queen Alexandra Drives through London
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On 26 June 1914 thousands of pink imitation roses were sold on London streets to benefit local hospitals. Topical Budget's camera was there to catch a glimpse of Queen Alexandra, consort to King Edward VII, and mastermind of Alexandra Rose Day.
The scheme raised the equivalent of millions of pounds in today's money, becoming a model for other modern fundraising initiatives like the poppy appeal. Appropriately, the newsreel added some rose-pink tinting for the opening intertitle - a neat way of showing support!