This film is part of Free

Come co-operative Shopping 18
A Caldwell housewife faces a crisis - Mrs Hutchinson is out of marmalade.
Overview
Mrs Hutchinson of Caldwell faces a crisis - she's out of marmalade. Luckily the Co-op store-on-wheels saves the day and the Yorkshire housewife's pantry is soon replenished with her favourite preserve. This film differs from the other regionalised adverts in the Come Co-operative Shopping series, as it isn't based in a Co-op store.
This ad promotes the highly successful rural delivery service implemented by the Co-op movement. It also flags the "Co-operative difference", albeit to a lesser extent than other films in the series, citing savings on Crysella soap flakes, White Olive beauty soap and Scentol pine disinfectant.
Related

New Perspectives: Fish Tank New Perspectives: Fish Tank
Short documentary 2025 4 mins
Adam Smith of Northumbria University explains why Andrea Arnold's coming-of-age story, about a girl who uses dance to escape, is his favourite film on BFI Player.

New Perspectives: Pusher New Perspectives: Pusher
Short documentary 2025 5 mins
Noah Ball of Northumbria University explains why you should seize the chance to watch Nicolas Winding Refn's debut.

Twin Peaks star Kyle MacLachlan on working with David Lynch - Q&A Twin Peaks star Kyle MacLachlan on working with David Lynch - Q&A
Inside Film 2025 38 mins
Kyle MacLachlan talks to BFI CEO Ben Roberts about working with David Lynch on the legendary series Twin Peaks.

On Falling - Exclusive Q&A On Falling - Exclusive Q&A
Inside Film 2025 30 mins
Writer-director Laura Carreira talks to Nia Childs about her debut feature, On Falling.

Layla - Exclusive Q&A Layla - Exclusive Q&A
Short interview 2025 27 mins
Writer, director and performer Amrou Al-Kadhi talks to Rico Johnson-Sinclair about their debut feature.

All We Imagine As Light - Exclusive Q&A All We Imagine As Light - Exclusive Q&A
Short interview 2025 28 mins
Payal Kapadia discusses her Cannes prize-winning and Bafta-nominated drama with Ashanti Omkar.