This film is part of Free
Premium Bonds Prize Winner: Mr Shum
Buy more Premium Bonds and maybe your ship will come in - it has for lucky winners Mr and Mrs Shum
Overview
Buy more Premium Bonds and "maybe your ship will come in". Mr and Mrs Shum are the lucky stars of this advert, having just returned from a four week holiday in Madeira – thanks to winning £500 from Mr Shum's Premium Bonds holdings. This princely win would be worth more than £10,000 today.
This is one in a series of TV adverts made to promote Premium Savings Bonds, which were still relatively new, having been launched in 1956. The government-guaranteed bonds were unveiled by Harold Macmillan and soon became popular. Each £1 bond purchased qualified for a monthly draw with a top prize of £1,000. Premium Bonds are now held by more than a third of the UK population, and the monthly prizes range in value from £25 - £1,000,000.
Related
Green Cross Code - He's Great Green Cross Code - He's Great
Public Information Filler 1976 0 mins
David Prowse (the frame of Darth Vader) appears as the iconic Green Cross Code Man, heaping praise on a young GXC expert.
Coughs and Sneezes Coughs and Sneezes
Public Information Filler 1945 1 mins
One of Richard Massingham’s most famous public information films, which lead to the ubiquitous mantra: "Coughs and Sneezes Spread Diseases".
I Am a Litter Basket I Am a Litter Basket
Public Information Filler 1959 6 mins
A heartfelt cry on behalf of the world's litter-baskets.
Charley's Black Magic Charley's Black Magic
Animation & Artists Moving Image 1949 9 mins
Cartoon propaganda short sweetens the pill of post-war coal prices by promising jam tomorrow
Lonely Water Lonely Water
1973 2 mins
Terrifying public information film presenting the horrific consequences of playing in or near rivers, ponds and other water hazards.
Morecambe and Wise - Be Wise Don't Drink and Drive Morecambe and Wise - Be Wise Don't Drink and Drive
Public Information Filler 1963 1 mins
Ernie tells Eric to ‘be wise’ and not drive home after their Christmas party
If I Make It To The Morning If I Make It To The Morning
Drama 2024 9 mins
A Chinese teenager dreams of living with her cool aunt in New York, until tensions boil over during a crab dinner.
We’ll Go Down in History We’ll Go Down in History
Documentary 2025 25 mins
Two years in the life of TRUK United FC, a beacon for positive change and trans inclusivity in football.
Wrong Bathroom Wrong Bathroom
Drama 2024 9 mins
A trans high-schooler is tempted by toxic masculinity in the boys’ bathroom.
Dragfox Dragfox
Animation & Artists Moving Image 2024 8 mins
A child struggling with their identity and a charismatic fox (voiced by Sir Ian McKellen) learn to embrace their differences in this heart warming stop-motion animation.
Wait, Wait, Now! Wait, Wait, Now!
Drama 2024 13 mins
A Maori and a Kiwi teen buddy up to raid their mum’s wardrobe and pucker their lips with red.
NGGAK!!! NGGAK!!!
Drama 2024 8 mins
‘I pronounce you wife and wife.’ A young couple design their perfect wedding online, but then mum dials in.