The Media Archive for Central England is the public screen archive for the East and West Midlands. An independent charity and company based at the University of Lincoln, MACE acquires, catalogues, preserves and makes widely available moving image materials that inform our understanding of the diverse cultures and histories of communities between the Lincolnshire coast and the Welsh border.
This film is part of Free
Youngers Shoppers' Gazette (Ilkeston ca 1942)
With ration books at the ready, shoppers had to stretch the pennies in wartime Derbyshire.
From the collection of:
Overview
These wartime adverts with their charming graphics originated from a cinema at Ilkeston in Derbyshire. From a one-man window cleaner to the prosperous Ilkeston Co-op a wide range of companies are featured. The war was having a clear impact on everyday life with reference to shipping convoys and the ration book. George Andrew and Sons appear slightly opportunistic however with their plug for spades linked to the government's Dig for Victory campaign.
The makers of this and many other similar local cinema reels of the period were Youngers Publicity Service, a London based agency and production company. What we have here is unlikely to have been exactly how it was screened as many of the advertisements are printed on film manufactured in 1942 but some, towards the end of the reel, are much older. For instance the Corona Cordials ad (Britain's 'cheerful' beverage) wishes cinema goers a happy new year for 1940.
Related
Watch for free
Food for Thought Food for Thought
Government sponsored film 1940 5 mins
Grumpy Grandma is put in her place during wartime food demonstration
Watch for free
Local Trader's Gazette Local Trader's Gazette
Advert 1930 9 mins Silent Location: East Sussex
This amazing discovery shows how cinema advertising used to look in Bygone Britain - a truly nostalgic gem of a film for lovers of Britain's past
Watch for free
Local Cinema Advertisements - Ammanford Local Cinema Advertisements - Ammanford
Advert 1935 6 mins Silent Location: Ammanford/Rhydaman
Adverts: romancing the world – and Ammanford - with golden rings and Scandanavian meat, leather soles and coal, Eve's soap and flowers.
Watch for free
Local Cinema Advertisements - Port Talbot Local Cinema Advertisements - Port Talbot
Advert 1934 2 mins Silent Location: Port Talbot
The message for cinema-goers in Port Talbot, Neath and Briton Ferry is that they should shop local!
Watch for free
J White and Sons Ltd the Furniture Specialists Chesterfield J White and Sons Ltd the Furniture Specialists Chesterfield
Advert 1905 14 mins Silent
Step inside a local Edwardian store.
Watch for free
Cinema Commercial for Jewellers Cinema Commercial for Jewellers
Advert 1920 0 mins Silent Location: Frome
It don’t mean a thing if it ain’t got that bling… early silent cinema advert for a local business in Frome.
Watch for free
Market Day Market Day
Home movie 1960 3 mins Silent Location: Ilkeston
The end of a busy day's trading at Ilkeston Market: stalls to dismantle, unsold stock to pack away, rubbish to collect and for the successful there are the takings to count.
Watch for free
Focus on Knitwear Focus on Knitwear
Industry sponsored film 1966 21 mins Location: Sherwood
From socks and vests to fancy knitted sportswear, Meridian Ltd aim to clothe the nation from the region where the industry was born.
Watch for free
Booth: Hastings, May Procession and Ilkeston Carnival Booth: Hastings, May Procession and Ilkeston Carnival
Amateur film 1937 16 mins Silent Location: Hastings
From a seaside getaway in Hastings to all the marching bands that Ilkeston could muster. A home movie that travels the UK.
Watch for free
Silver Joy Nylons Silver Joy Nylons
Industry sponsored film 1954 33 mins Silent Location: Ilkeston
With nails filed smooth to avoid snagging, the expert staff of this Derbyshire nylons firm are even ready to tackle the mystery of the seamed seamless stocking.
Watch for free
China O'Brien: The Reunion China O'Brien: The Reunion
Documentary 2024 60 mins
Cynthia Rothrock, Richard Norton and Keith Cooke reunite three decades on from the groundbreaking martial arts classic.
Watch for free
Women in Action Panel Discussion Women in Action Panel Discussion
Inside Film 2024 28 mins
Action Xtreme - the UK's leading action film studio - hosts this panel discussion with four leading women in action cinema - Soo Cole, Jo Rolison, Jadey Duffield and Ioanna Karavela.
Watch for free
Starve Acre - Exclusive Q&A Starve Acre - Exclusive Q&A
Short interview 2024 24 mins
Daniel Kokotajlo talks to Nia Childs about Starve Acre, his folk horror about a couple digging deep into grief in the heart of the Yorkshire Dales.
Watch for free
Sky Peals - Exclusive Q&A Sky Peals - Exclusive Q&A
Short interview 2024 30 mins
Sky Peals director Moin Hussain and lead actor Faraz Ayub talk to Tomisin Adepeju about their magic realist drama.
Watch for free
Inside the Archive: The Early Films of Michael Powell Inside the Archive: The Early Films of Michael Powell
Documentary 2024 42 mins
Documentary exploring the BFI National Archive’s role in rediscovering and remastering the early films of Michael Powell.
Watch for free
Inside the Archive: The Riviera Revels Inside the Archive: The Riviera Revels
Short documentary 2024 12 mins
Bryony Dixon, curator of silent film at the BFI national archive, explores the origins of a series of comic travelogues, and Michael Powell's involvement in making them.