This film is part of Free
War Rationing Milk
Forthright reminder that children's milk rations are for their wellbeing, not the whole family's.
Overview
Don't be a milk snatcher! A stern admonishment not to keep rationed milk from children is the message of this short but persuasive information film, in which young Jimmy cheekily peels back the foil from the bottle and sticks his tongue out in anticipation. Sharing limited supplies and enduring hardships together was part of the wartime spirit, and most families needed little telling to put their children's health first. The small boy's beaming, cherubic face speaks for itself.
Wartime food rationing, introduced in January 1940, took into account the particular needs of the young, pregnant and sick. Children received half portions of meat and no tea, but extra milk - the source of Jimmy's excitement - amounting to three and a half pints a week for children in school and seven pints for those under five. Even small children were issued with their own ration books, like the one seen here.
Related
Green Cross Code - He's Great Green Cross Code - He's Great
Public Information Filler 1976 0 mins
David Prowse (the frame of Darth Vader) appears as the iconic Green Cross Code Man, heaping praise on a young GXC expert.
Coughs and Sneezes Coughs and Sneezes
Public Information Filler 1945 1 mins
One of Richard Massingham’s most famous public information films, which lead to the ubiquitous mantra: "Coughs and Sneezes Spread Diseases".
I Am a Litter Basket I Am a Litter Basket
Public Information Filler 1959 6 mins
A heartfelt cry on behalf of the world's litter-baskets.
Charley's Black Magic Charley's Black Magic
Animation & Artists Moving Image 1949 9 mins
Cartoon propaganda short sweetens the pill of post-war coal prices by promising jam tomorrow
Lonely Water Lonely Water
1973 2 mins
Terrifying public information film presenting the horrific consequences of playing in or near rivers, ponds and other water hazards.
Morecambe and Wise - Be Wise Don't Drink and Drive Morecambe and Wise - Be Wise Don't Drink and Drive
Public Information Filler 1963 1 mins
Ernie tells Eric to ‘be wise’ and not drive home after their Christmas party
Frederick Wiseman's High School - a discussion Frederick Wiseman's High School - a discussion
Short documentary 2026 22 mins
Filmmaker Andrea Luka Zimmerman and curator Matthew Barrington discuss Frederick Wiseman’s High School with Sandra Hebron.
A Last Resort A Last Resort
Comedy 2022 17 mins
Rose is desperate to celebrate her 60th birthday in style, but her daughter Genevieve is struggling to ignore some recent tragic news about her mum.
Hard, Cracked the Wind Hard, Cracked the Wind
Horror 2019 17 mins
A haunting with words is the lure between life and death for a young Cornish poet.
The Walk The Walk
Drama 2023 12 mins
Adeel Akhtar portrays a man on a weekly trek to his nearest JobCentre, entering a state of purgatory through barriers put in place by the system.
Seagull Seagull
Horror 2022 6 mins
Seagull is a recovering drug addict who is about to have a very strange night on The English Riviera.
Octopus Octopus
2021 13 mins
Upon returning to her home town for a funeral, a young woman reconnects with the friends she left behind.