The Media Archive for Central England is the public screen archive for the East and West Midlands. An independent charity and company based at the University of Lincoln, MACE acquires, catalogues, preserves and makes widely available moving image materials that inform our understanding of the diverse cultures and histories of communities between the Lincolnshire coast and the Welsh border.
This film is part of Free
Walsall Co-Operative Society Limited Jubilee Celebrations
Fifty years of the Walsall Co-operative Society is celebrated in style with a grand vehicular parade.
From the collection of:
It is 1936 and the fiftieth anniversary of the Walsall Co-operative Society. Since 1886 its income has grown from Ј500 to over a million. That achievement is celebrated with a parade that shows that the society was still relying heavily horse transport. As is often the way rain spoils the day but the parade is re-run the following week. 'The foundation of world peace is co-operation', one float declares; an attitude that would be greatly tested in a few short years.