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Success in Small Type

A tricycle at Tettenhall, Sally Cooper's new piano and the amusing story of Mr Hoyle's garden roller: all testimonials from the Express and Star's 'wonderful want ads'.

Promotional 1961 11 mins

From the collection of:

Logo for Media Archive for Central England

Overview

In the early 1960s the Wolverhampton Express and Star boasted a readership of over 650,000 people over a vast 850 square mile area of the West Midlands. Fifty years before the internet became the default place for offloading your second hand goods the local newspaper small ads were the only way to reach a large number of people. So whether you were announcing a birth or delivering paraffin the Express and Star was the place to go.