The Media Archive for Central England is the public screen archive for the East and West Midlands. An independent charity and company based at the University of Lincoln, MACE acquires, catalogues, preserves and makes widely available moving image materials that inform our understanding of the diverse cultures and histories of communities between the Lincolnshire coast and the Welsh border.
This film is part of Free
Something to Sing About
Converting dingy kitchens to jewels of brightness: Easiclene show the 1950s housewife how to escape grey austerity; aided by their 'charming' demonstrators.
From the collection of:
Easiclene of Wolverhampton showcase their range of kitchen uints and white goods, from fridges to the ultra-modern dishwasher, in this typically bright and cheery promotional film. Ways to sell these kitchen marvels are demonstrated and include stacking the foyer of the local Odeon with fridges during a screening of 'The Long Hot Summer', to television 'admags' and an endorsement by celebrity cook Fanny Cradock.
Easiclene were part of the Darlaston based Owen Organisation, a family of more than fifty companies with products ranging from nuts and bolts to the BRM Grand Prix car.