This film is part of Free
Premium Bonds Prize Winner: Mr Shum
Buy more Premium Bonds and maybe your ship will come in - it has for lucky winners Mr and Mrs Shum
Buy more Premium Bonds and "maybe your ship will come in". Mr and Mrs Shum are the lucky stars of this advert, having just returned from a four week holiday in Madeira – thanks to winning £500 from Mr Shum's Premium Bonds holdings. This princely win would be worth more than £10,000 today.
This is one in a series of TV adverts made to promote Premium Savings Bonds, which were still relatively new, having been launched in 1956. The government-guaranteed bonds were unveiled by Harold Macmillan and soon became popular. Each £1 bond purchased qualified for a monthly draw with a top prize of £1,000. Premium Bonds are now held by more than a third of the UK population, and the monthly prizes range in value from £25 - £1,000,000.