The East Anglian Film Archive, the first and largest Regional Film Archive in England, was established in 1976. Since 1984, EAFA has been owned and operated by the University of East Anglia, Norwich (UEA), to support research and work to preserve our moving image heritage. More than 250 hours are freely available online as examples of the wide range of film which attracts interest the world over.
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Piping Hot! Eastern Electricity Cinema Advertisement
1950s Technicolor Pearl & Dean produced cinema advert for Eastern Electricity, aimed at the modern housewife and husband.
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Overview
Produced by Pearl & Dean, Britain's primary cinema advertising company, this 1950s commercial for Eastern Electricity called 'Piping Hot!' uses Technicolor film to persuade the modern housewife and husband that the electric immersion water heater is a revolution in domestic hot water provision.
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