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Phillips Bicycles - Publicity Films for West Africa

Phillips Bicycles - Publicity Films for West Africa

From the West Midlands to West Africa: tour the Phillips bicycle plant in Smethwick and see the products in action overseas.

Industry sponsored film 1954 5 mins Silent

Overview

This intriguing pair of promos for Phillips Bicycles of Smethwick have sadly lost their soundtracks, but their key message - that Phillips is "Renowned the World Over" - is clear enough. The films demonstrate the bike's appeal in Africa and offer a wonderful colour study of cycle manufacture and assembly. At the time Phillips was Britain's second-largest bicycle producer, after Raleigh.