This film is part of Free

Margaret Lockwood

Lux pulled in all the big names for its soap ads, in this case the most popular British star of 1946.

Advert 1946 2 mins

Overview

Nine out of ten film stars use Lux Toilet Soap according to this advert, one of a series promoting the product. Margaret Lockwood was the most popular British film star of 1946, and this cameo appearance also helped plug her new feature film Bedelia.