Lyons Maid - Newsagent

A ‘Pleasure Chest’ filled with retro ice cream treats? Sounds Fab!

Thawed out for your nostalgic pleasure, dip into this frozen box of delights. The deep freezer is recast as a ‘Pleasure Chest’; a frost-tinged glass window into a world of retro ice cream treats. Was a chance child’s giggle in the recording session improvised into the finished ad? Or was this seemingly natural flavour actually an artificial additive by a masterful copywriter? Have a Strawberry Mivvi while you think it over.