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"Let's Go to the Fair!"

Rotten fruit, square dancing, puppets and bears feature in this promotion film for the All Saints’ Mediaeval Fair in East Finchley.

Advert 1953 3 mins Silent

From the collection of:

Logo for London's Screen Archives

Overview

An advert for a local fair, this would have been played during performances at the Rex cinema (now the Phoenix), which is also where the action begins. A group in medieval costume chase a bear through the suburban streets before arriving at a fair that promises “many unusual attractions”. We then see puppets, dancing, a man in stocks getting showered in fruit, before the action returns to the cinema. This appears to be a fairly sophisticated way of advertising a local event.