This film is part of Free

Land of the Red Dragon

Wales: seeped in history (castles) and clothed in modernity (sports and eating out). Why go elsewhere?

Advert 1968 18 mins

From the collection of:

Logo for National Screen and Sound Archive of Wales


Promotional film, narrated by actor Donald Houston, about Wales, where the hard-fought battles of the past have deposited tourist-attracting remains for the present (e.g. castles) and where opportunities for modern-day leisure pursuits are provided by the geography of the country. Visitors are assured that English is spoken but they can enjoy hearing “the ancient tongue”, and any doubts about temperance are fielded visually with full wine glasses and beer drinking.

This film was written and directed by Sarah Erulkar, from Calcutta, for the British Travel Association (in co-operation with The Wales Tourist and Holidays Association). She was committed to making documentaries only, amongst them the following which both won BAFTAs: ‘Picture to Post’ (1969), about the design of British postage stamps, and ‘The Living City’ (1977) about her birthplace and on which she shared the direction with her husband, film-maker Peter de Normanville.