Kelloggs Rice Krispies: Golden Arrow

It’s breakfast time with Kellogg’s, why not try Rice Krispies?

Was your first bike a Golden Arrow Tri-ang bicycle, won by entering the competition on the back of a box of Rice Krispies? Kellogg’s were kings of the cereal packet giveaways and competitions, advertised squarely at children watching the ITV network. This is a classic example: three kids hear the snap, crackle and pop before zooming off on their brand new bikes.