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Initial Success (S.R. Toothpaste Advert)

Looking for a parlour game that also offers dental advice? Yes SR! A cinema advert for toothpaste from the home front.

Advert 1941 2 mins

Overview

Dental problems? Looking for quality time with the kids rather than screen time? Both? Then perhaps you should try the parlour game in this WWII cinema ad. Strangely the initial based amusement doesn’t actually state what the letters in Gibbs SR actually stand for, which is the less than memorable Sodium Ricinoleate.

Though made and released circa 1941 there are only subtle suggestions that we are on the home front, such as the blacked out window in the background. Another possible hint is the casting of older parents. A younger father might have been accused of shirking more active duty in favour of entertaining the kids and patronising the PM - Poor Mother.

Subjects