Hemel Homestead

A sales-pitch portrait of the Hertfordshire town of Hemel Hempstead, still settling into its New Town status as "the modern town in the countryside".

Moving home is never easy, but relocating a whole company and its employees from post-war London to the state-backed 'New Town' redevelopment of Hemel Hempstead is daunting for all involved. This film, produced by the industrial shelving company Dexion, seeks to assure its staff that a new life for their families outside London is a step into a modern age. But do new towns age faster than old ones?