The Media Archive for Central England is the public screen archive for the East and West Midlands. An independent charity and company based at the University of Lincoln, MACE acquires, catalogues, preserves and makes widely available moving image materials that inform our understanding of the diverse cultures and histories of communities between the Lincolnshire coast and the Welsh border.
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Creda Open Day
On a Saturday in May, 1959 the Creda workers of Blythe Bridge are back at work; not to clock-in but for organised fun.
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Overview
Despite the title, this is not a opportunity to look around the Creda domestic appliance factory at Blythe Bridge but a chance for employees to let their hair down and enjoy sporting events and games of the classic fete variety. The crockery breaking seems particularly popular while the fashions provide a welcome insight into 1950s British life. It's a shame, however, that we don't get a chance to peek inside the intriguing Museum of Oddities.
Creda was part of the giant T. I. Group. It merged with another T. I. company, Simplex in the 1930s to manufacture domestic appliances under the Creda brand, which soon became synonymous with cookers and later washing machines. The works at Blythe Bridge in Staffordshire were constructed during the Second World War as a shadow factory to manufacture aircraft components. In 2007 the owners of the plant, Italian firm Indesit, moved production to Poland resulting in the closure of the factory.
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