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Conservative Party broadcast (19/04/1979)

The weight of taxation and unemployment keeps Britain lagging behind in the 'international prosperity race', says this Tory campaign film.

Party political broadcast 1979 10 mins


Britain's struggle to get ahead in the international prosperity stakes is visualised as a long-distance athletics race in this Conservative Party campaign. The film features the famous slogan "Labour isn't Working", dreamt up by advertising agency Saatchi & Saatchi in the run up to the 1979 election. A 5% swing from Labour to Conservative saw Margaret Thatcher come to power on 3 May.

This is one of five party political broadcasts made for the Conservatives by Saatchi & Saatchi during the 1979 campaign.