This film is part of Free


A sharply dressed magician uses some sleight of hand to remind the public about the importance of saving fuel at home during the Second World War.

Government sponsored film 1944 1 mins

From the collection of:

Logo for Imperial War Museums


Coal was in high demand during the Second World War in Britain and there was great difficulty in extracting it quickly enough to meet demands. One way to encourage the public to be sparing with this valuable commodity was through propaganda. The release of ‘The Conjuror’ followed some exceptionally cold winters on the home front, remembered for freezing pipes and ice over the river Thames.