This film is part of Free
Cleanliness Is Happiness
Melodrama and misery are washed away by a mix of soap and elbow grease
Overview
Pity poor Milly Lucas, the motherless blacksmith's daughter. An unwashed father, savage siblings and soiled clothing are her inheritance from a dearly departed mother. This moral tale cranks up the melodrama to breaking point - but never fear, soap is near. Misery is brushed away with a broom and happiness returns – although Milly's replacement of her mother in the family set-up makes you wonder if the drama is only just beginning.
The film was one of a number produced by the Health and Cleanliness Council, a private organisation of mostly medical figures founded in the late 1920s. Under the motto "Where there's dirt there's danger" they advocated "social cleanliness" – basically the use of soap and water – to adults and children as a matter of public health.
Related
Green Cross Code - He's Great Green Cross Code - He's Great
Public Information Filler 1976 0 mins
David Prowse (the frame of Darth Vader) appears as the iconic Green Cross Code Man, heaping praise on a young GXC expert.
Coughs and Sneezes Coughs and Sneezes
Public Information Filler 1945 1 mins
One of Richard Massingham’s most famous public information films, which lead to the ubiquitous mantra: "Coughs and Sneezes Spread Diseases".
I Am a Litter Basket I Am a Litter Basket
Public Information Filler 1959 6 mins
A heartfelt cry on behalf of the world's litter-baskets.
Charley's Black Magic Charley's Black Magic
Animation & Artists Moving Image 1949 9 mins
Cartoon propaganda short sweetens the pill of post-war coal prices by promising jam tomorrow
Lonely Water Lonely Water
1973 2 mins
Terrifying public information film presenting the horrific consequences of playing in or near rivers, ponds and other water hazards.
Morecambe and Wise - Be Wise Don't Drink and Drive Morecambe and Wise - Be Wise Don't Drink and Drive
Public Information Filler 1963 1 mins
Ernie tells Eric to ‘be wise’ and not drive home after their Christmas party
On Falling - Exclusive Q&A On Falling - Exclusive Q&A
Inside Film 2025 30 mins
Writer-director Laura Carreira talks to Nia Childs about her debut feature, On Falling.
Layla - Exclusive Q&A Layla - Exclusive Q&A
Short interview 2025 27 mins
Writer, director and performer Amrou Al-Kadhi talks to Rico Johnson-Sinclair about their debut feature.
All We Imagine As Light - Exclusive Q&A All We Imagine As Light - Exclusive Q&A
Short interview 2025 28 mins
Payal Kapadia discusses her Cannes prize-winning and Bafta-nominated drama with Ashanti Omkar.
Khichdi Khichdi
Animation & Artists Moving Image 2023 16 mins
The interwoven stories of four best friends who reunite in the UK, thirty-five years after training together as nurses during their teens in Ferozepur, Punjab.
Dr XYZ: A Medical Drag Transthology Dr XYZ: A Medical Drag Transthology
Documentary 2023 15 mins
A satirical take on the healthcare service announcements of the 1960s and 70s.
Every Moment Counts Every Moment Counts
Animation & Artists Moving Image 2023 9 mins
A short animation that offers a window into the world of children’s palliative care.