London’s Screen Archives enables Londoners see their past come alive on film. Managed by Film London, we are a unique network of historic film collections that cares for, collects and screens heritage film across the city. Together we preserve London’s rich film heritage from feature films to home movies, public information films, newsreels, and records of the capital’s many different industries.
This film is currently unavailable

Anzora Viola Cream, Masters of the Hair
Animated advert showcasing the remarkable effects of Anzora Viola Cream, produced in London and the market leader until Brylcreem appeared.
From the collection of:

Overview
Anzora were based at 28-34 Willesden Lane, NW6 and until the arrival of Brylcreem dominated the male hair-care market. This animated advert first targets parents – “Anzora masters the hair” – with a group of schoolboys having their unruly hair slicked down by a teacher until a bald child appears. Next it features a young man, who is transformed into a suave figure by application of Anzora, which we’re told has no oil or grease and can include oil of violet for dry scalps
Related

Film and Photo League: International Cooperators Day Film and Photo League: International Cooperators Day
Campaigning film 1936 26 mins Silent Location: Willesden
It's all fun and games in Willesden, Chingford and Tottenham on International Co-operators' Day.

Alexandre Desplat (Masterclass) Alexandre Desplat (Masterclass)
Inside Film 2011 33 mins
Over 30 years and 150 projects, the composer shares, with humour and passion, the intricacies of making film music.

Ian Neil (Masterclass) Ian Neil (Masterclass)
Inside Film 2012 74 mins
Neil selected soundtracks for 127 Hours, Shame, Kick Ass, Control and many more. He discusses the job and its complexities, referencing his own work.

Screenwriters' Lecture: Peter Straughan Screenwriters' Lecture: Peter Straughan
Inside Film 2012 mins
Tinker Tailor Soldier Spy's adapter reveals his quest for "the poem of the book" and the importance of simplicity: 'Drain the pond to find the fish'.

Gabriel Yared on composing for film Gabriel Yared on composing for film
Inside Film 2013 11 mins
Composer of The Lives of Others, The English Patient and Betty Blue on intimacy and experimentation.

Lois Burwell on movie makeup Lois Burwell on movie makeup
Inside Film 2013 17 mins
Lincoln, Braveheart and Magnolia make-up artist Lois Burwell explains how she created some of her most iconic looks, as part of a BAFTA Masterclass.

Barry Ackroyd (Masterclass) Barry Ackroyd (Masterclass)
2013 61 mins
British cinematographer of The Hurt Locker, Captain Phillips, Hillsborough and Riff Raff reviews the art of the moving image.