A celebrity endorsement is one of the advertisers' most powerful weapons.
For generations, movie stars, television personalities and sporting heroes have all bought in to selling out. A famous face can trigger a string of associations that advertisers hope will reflect well on the product. And for new faces, an advertising gig can be the path to recognition, and a career which enables you to be the star turn.
Behind the camera, too, advertising commissions can kickstart a career or offer a lucrative sideline. Directors like Alan Parker, Ridley Scott and Hugh Hudson got an early boost from advertising work, and many continued to shoot ads long after they 'made it' in features.
‘Big hearted’ Arthur Askey fools around as he tries to get fit at a holiday camp in this sparkling advert for Gibbs SR toothpaste.
Pye Cinema & TV Advertisement starring John CleesePye Cinema & TV Advertisement starring John Cleese
Advert19701 mins Location: Cambridge
Actor, comedian, and Monty Python, John Cleese plays to type as a sophisticate loony in this advertisement for Pye Electronics of Cambridge.
Ronnie Barker of The Two Ronnies advises viewers to stock up with some cans of Harp lager in this chirpy early seventies TV advert.