This film is part of Free
People Will Always Need Coal
Deliriously kitsch recruitment ad for the implausibly glamorous world of coalmining.
Overview
This outrageously OTT recruitment ad for South Wales miners is an unexpected delight. In a pitch apparently designed to outdo contemporary army recruitment films, the ad promises a non-stop world of macho glamour, fun (Rock'n'Roll! Skiing! Guns! Squash!), romance and sex. And there's a song, too: "Hey there, miner / Living life the way you want to be / C'mon now, miner / There's money - lots of money and security". The film appears to date from around 1975; in less than a decade, that confident promise of security would have a hollow ring.
Though the film was certainly sponsored by the National Coal Board, it seems unlikely to have been made by the NCB's in-house film unit - which may or may not have taken a less exaggerated approach, but would surely have preferred to use at least some moving image, rather than just a montage of stills enlivened by swift cutting and dynamic rostrum work.
Related
Miner Miner
Documentary 1950 36 mins Silent Location: Featherstone
Absorbing overview of coalmining in the early years of nationalisation.
Thud and Blunder in Knock off Time Thud and Blunder in Knock off Time
Animation & Artists Moving Image 1964 2 mins
Miners' safety training - marked by stylish animation and gallows humour.
Energy Energy
Advert 1935 42 mins Silent Location: Cardiff/Caerdydd
Coal, between the world wars, makes the industrialised world go round and Cory Bros & Co Ltd, with collieries in south Wales and oil refineries across the globe, is a major player.
Big Pit Big Pit
Industry sponsored film 1978 7 mins Location: Blaenavon
Memories of Blaenavon Colliery, Monmouthshire, as it nears its end.
Guilty Chimneys Guilty Chimneys
Documentary 1954 18 mins
Elegiac sponsored film imploring viewers to "allow the sun to penetrate the haze of ignorance" and relieve British cities of pollution.
Campaign to Organise the General Strike Campaign to Organise the General Strike
Campaigning film 1984 32 mins
Young Socialists take the lead in the struggle against the "Tory dictatorship" led by Margaret Thatcher.
Getting it Back: The Story of Cymande - Q&A Getting it Back: The Story of Cymande - Q&A
Inside Film 2024 22 mins
The director of a documentary about British funk pioneers Cymande joins the band at BFI Southbank to talk about the film.
The West Case The West Case
Action and Adventure 1923 28 mins Silent Location: Tilbury
Plotting world domination, Devil Doctor Fu-Manchu steals plans for a new aero-torpedo in this earliest surviving thrill-a-minute serial instalment.
Enter the Scala!!! Enter the Scala!!!
Inside Film 2024 16 mins
Filmmakers Jane Giles and Ali Catterall discuss their documentary Scala!!!, revisiting the legendary and inspirational cinema venue and some of the most notorious films that screened there.
Blades Blades
Drama 2023 2 mins
A group of young Black boys run into a building. One of them is about to do the unimaginable.
We Collide We Collide
Romance 2023 2 mins
A queercore romance - a visceral and immersive exploration of the power of the mosh pit and finding love in the most unlikely of places.
Smith Smith
Charity appeal 1939 10 mins
Long thought lost, this Powell-directed promotional short for a veteran’s charity was only rediscovered in 2003.