The South West Film and Television Archive (SWFTA) is the regional film archive for the South West of England. Established in 1993, SWFTA's core collection comprises of the combined programme libraries of Westward Television and TSW (Television South West). The archive also cares for a significant number of donated film collections, both amateur and professional, dating back to the early 1900s.
This film is part of Free
Dingles of Plymouth
A charming regional commercial for Plymouth’s best loved department store.
From the collection of:
Overview
Dingles actually is on parade for really royal service although not anymore. The well loved department store situated on Royal Parade in Plymouth in Devon trades as House of Fraser but Plymothians still call this important corner of the town Dingles. Edward Dingle opened a drapery in 1880 and gradually built up the business by buying up properties and in 1935 bought out the gentleman’s outfitters W J Vickery & Co Ltd with brothers Ralph and Stanley joining the Dingles Board.
Dingles burnt down twice, once in 1941 and again in 1998 but each time rose from the ashes to trade again. When it was re-established during post war reconstruction in 1951 it was the first new department store to open since 1938. Regional television advertising allowed local businesses to market brands in their geographical area and adverts were often cheaper and therefore less professional than national campaigns. Revenue from advertising remains a major source of income for privately owned television companies and broadcasters.
Related
Food for Thought Food for Thought
Government sponsored film 1940 5 mins
Grumpy Grandma is put in her place during wartime food demonstration
Local Trader's Gazette Local Trader's Gazette
Advert 1930 9 mins Silent Location: East Sussex
This amazing discovery shows how cinema advertising used to look in Bygone Britain - a truly nostalgic gem of a film for lovers of Britain's past
Local Cinema Advertisements - Ammanford Local Cinema Advertisements - Ammanford
Advert 1935 6 mins Silent Location: Ammanford/Rhydaman
Adverts: romancing the world – and Ammanford - with golden rings and Scandanavian meat, leather soles and coal, Eve's soap and flowers.
Local Cinema Advertisements - Port Talbot Local Cinema Advertisements - Port Talbot
Advert 1934 2 mins Silent Location: Port Talbot
The message for cinema-goers in Port Talbot, Neath and Briton Ferry is that they should shop local!
J White and Sons Ltd the Furniture Specialists Chesterfield J White and Sons Ltd the Furniture Specialists Chesterfield
Advert 1905 14 mins Silent
Step inside a local Edwardian store.
Cinema Commercial for Jewellers Cinema Commercial for Jewellers
Advert 1920 0 mins Silent Location: Frome
It don’t mean a thing if it ain’t got that bling… early silent cinema advert for a local business in Frome.
Millbay Laundry Millbay Laundry
Advert 1960 0 mins Location: Plymouth
Help keep your relationship on track by outsourcing your laundry!
Model Clipper Sailor Model Clipper Sailor
Current affairs 1965 2 mins Location: Plymouth
Former shipwright turns his talents to model-making.
Comely Caviar Comely Caviar
Current affairs 1984 1 mins Location: Plymouth
Reporter tests the theory of caviar heightening libido.
Field Gun Practice at HMNB Devonport Field Gun Practice at HMNB Devonport
Current affairs 1962 2 mins Location: Plymouth
Gunboat Crews practise the Royal Navy’s field gun drill in preparation for competition.
Last Cooper Last Cooper
Current affairs 1967 5 mins Location: Plymouth
The last apprenticed cooper in the Royal Navy’s Royal William Victualling Yard undergoes a trusso, an ancient rite of passage.
Liberté Liner Liberté Liner
Current affairs 1961 5 mins Location: Plymouth
Cruising into the history books SS Liberté makes its final voyage stopping at Plymouth en route to Le Havre.
Getting it Back: The Story of Cymande - Q&A Getting it Back: The Story of Cymande - Q&A
Inside Film 2024 22 mins
The director of a documentary about British funk pioneers Cymande joins the band at BFI Southbank to talk about the film.
The West Case The West Case
Action and Adventure 1923 28 mins Silent Location: Tilbury
Plotting world domination, Devil Doctor Fu-Manchu steals plans for a new aero-torpedo in this earliest surviving thrill-a-minute serial instalment.
Enter the Scala!!! Enter the Scala!!!
Inside Film 2024 16 mins
Filmmakers Jane Giles and Ali Catterall discuss their documentary Scala!!!, revisiting the legendary and inspirational cinema venue and some of the most notorious films that screened there.
Blades Blades
Drama 2023 2 mins
A group of young Black boys run into a building. One of them is about to do the unimaginable.
We Collide We Collide
Romance 2023 2 mins
A queercore romance - a visceral and immersive exploration of the power of the mosh pit and finding love in the most unlikely of places.
Smith Smith
Charity appeal 1939 10 mins
Long thought lost, this Powell-directed promotional short for a veteran’s charity was only rediscovered in 2003.