Free

Powers of Persuasion

A sneak preview of a major new collection tracing the history of British screen advertising.

This special selection of cinema and television advertisements dates back to the Edwardian era and offers a taste of a major new collection exploring the history of British screen advertising, launching on BFI Player later in 2019.

These ads are featured in BBC Radio's Archive on 4 special 'Powers of Persuasion: How Britain Learned to Sell'. Presented by Wayne Hemingway and featuring interviews with BFI curators, social historians and industry professionals, the programme will be broadcast on 26 January 2019 and available to listen on catch-up via BBC Sounds.

 

Read more Close
Rudge-Whitworth - Britain's Best Bicycle
Watch for free

Rudge-Whitworth - Britain's Best Bicycle

Advert19021 minsSilent

A gentleman cyclist learns the error of his ways in one of the earliest surviving British film advertisements.

Heinz Baked Beans : Common Market
Watch for free

Heinz Baked Beans : Common Market

Advert19721 mins

In 1972 Britain entered the European common market full of beans. What could go wrong?

Sketchbook of Fashion (Knights Castile Advert)
Watch for free

Sketchbook of Fashion (Knights Castile Advert)

Advert19402 mins

The key word in the book of fashion is simplicity

Sam Goes Shopping
Watch for free

Sam Goes Shopping

Advert19396 mins

Stanley Holloway recounts the exploits of Sam Small, whose wife sends him shopping for... what was it again?

Fable of the Fabrics
Watch for free

Fable of the Fabrics

Advert19426 mins

"Gee, old age!" Malicious Father Time doesn't stand a chance against a cartoon cupid armed with a big box of washing powder.

Close-ups of the Stars
Watch for free

Close-ups of the Stars

Advert19466 mins

A triple bill of glamour courtesy of Lux toilet soap.

Little Miss Muddlehead (Rinso Advert)
Watch for free

Little Miss Muddlehead (Rinso Advert)

Advert19432 mins

Use Rinso and help defeat Hitler! Soap brand Rinso deploys some savvy wartime advertising.

Branston Pickle: Advertising Agency
Watch for free

Branston Pickle: Advertising Agency

Advert19570 mins

15 seconds isn't long, you've got to say Crosse and you've got to say Blackwell, and you've got to say Branston Pickle!

British Rail - Intercity Makes the Going Easy
Watch for free

British Rail - Intercity Makes the Going Easy

Advert19691 mins

Travel to the Great Fair of London – with great fares on offer.

Guinness - Plinths
Watch for free

Guinness - Plinths

Advert19761 mins

Pete and Dud prove to be stout football fans in this Guinness commercial recalling a great sporting moment - however fleeting.

Daz with the Blue Whitener
Watch for free

Daz with the Blue Whitener

Advert19672 mins Location: Devon

Mrs Cross takes the Daz test but what will the outcome be?

Lyons Ice Cream Commercial
Watch for free

Lyons Ice Cream Commercial

Advert19381 minsSilent

From out of the vaults comes this pre-WWII cinema advert for ice-cream

Domestic Help
Watch for free

Domestic Help

Advert19522 mins

A cup of Horlicks helps a struggling husband bring home the bacon in this 1950s advert.

Pa Puts His Foot Down
Watch for free

Pa Puts His Foot Down

Advert193416 mins Location: London

Romance blossoms over a discussion of fluid flywheels in this cinema ad for BSA cars directed by Zoltan Korda.

T.V. Talk - Lintas
Watch for free

T.V. Talk - Lintas

Advert195420 mins

Points of view from a production company at the outset of commercial television in the UK.

Just the Ticket!
Watch for free

Just the Ticket!

Advert19532 mins

A hard-working Catford clippie and her family star in this cinema ad for hot chocolate.

The Warning (Gibbs S.R. Toothpaste)
Watch for free

The Warning (Gibbs S.R. Toothpaste)

Advert19415 mins

A mock trailer for a film "The Warning". The kind of warning you get from your toothbrush when you have tender gums.