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VE/VJ Don't Waste Bread
VE/VJ Don't Waste Bread

VE/VJ Don't Waste Bread 1945


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VE/VJ Don't Waste Bread 1945

1 mins United Kingdom

The low-carb option proved a necessity rather than a diet trend after WWII. This 'food flash' - a short government-sponsored message interspersed in the cinema programme - was an early sign of ongoing shortages in the postwar period. The introduction of rationing for bread on 21 July 1946 was a bitter pill to swallow, since it was one of the few commodities that escaped rationing even during the height of war. The ration was lifted in 1948.


Public Information Filler Government sponsored film


Food shortages Bread Rationing


Ration Book Britain




United Kingdom

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