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Rudge-Whitworth - Britain's Best Bicycle
Rudge-Whitworth - Britain's Best Bicycle

Rudge-Whitworth - Britain's Best Bicycle 1902

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Rudge-Whitworth - Britain's Best Bicycle 1902

1 mins United Kingdom

Motion picture advertising was barely five years old when this Edwardian promo was made. Our gentleman cyclist looks rather worse for wear. If only he had a new Rudge-Whitworth bicycle he'd be a happier man! With its short, 30-second duration and simple, humorous message, this entertaining commercial shows that the wheel of screen advertising has turned full circle.

Rudge-Whitworth, formed in 1894 from the merger of the Rudge Cycle Co. and the Whitworth Cycle Co., was one of Britain's leading manufacturers of bicycles and motorcycles. The company reached its peak in the early 1930s, but suffered in the Depression. The bicycle business was ultimately sold to Raleigh, which kept the name alive for many years.

Genres

Advert

Tags

Rudge Whitworth Bicycles Advertising

Collection

Freewheeling

Released

1902

Country

United Kingdom

Language

English

Production company

British Mutoscope and Biograph Company

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