The annual Lord Mayor's Show was an opportunity for businesses, charities and government departments to promote their goods and services. Quaint and eclectic, this footage documents both the breadth of participants and bizarre design of the floats that showcased their wares.
Amongst the floats are those advertising the following; Austin motorcars, Singer sewing machines, Coca Cola, the Milk Marketing Board of Northern Ireland with its Ulster 'Dairy' Queen, the Territorial Army, the agriculture industry, E.T. Green, Erinmore tobacco, Nestlé and Purity pork sausages.
Northern Ireland Screen's Digital Film Archive is a free public access resource for teachers, students, historians and anyone who has an interest in moving images. Spanning from 1897 to the present day, the films in the Digital Film Archive cover all aspects of life in Northern Ireland and includes everything from dramas to documentaries, newsreels and features, animation to amateur footage.