The British Film Institute presents the best global cinema on-demand:
From classic and contemporary films to the best of the BFI National Archive.

Design for Loving

This film is certified

Please confirm that you accept our terms of use.


Design for Loving 1962

68 mins United Kingdom Director. Godfrey Grayson

When the sketches of Soho beatnik Lloyd (Pete Murray) - a humble packer at a brassiere factory - unexpectedly come to the attention of London fashion house executive Barbara (June Thorburn), she convinces her boss to hire him as chief designer. Lloyd's dresses are a sensational success, but his personal life causes controversy, in this cheerful early 1960s time-capsule romantic comedy.

London-born star Pete Murray is probably best known today as a disc jockey. He was an early presenter of Top of the Pops on BBC television from its inception in 1964, and also one of the original line up of BBC Radio 1 DJs when the station launched in 1967. The career of actress June Thorburn, Murray's co-star here, was tragically cut short when she was killed in a plane crash in 1967, aged just 36.

Start watching in: 30 days

Finish watching in: 48 hours

Directed by

Godfrey Grayson


Soraya Rafat

Pete Murray

June Thorburn


Comedy Drama


Soho Stories Other Grooves




United Kingdom



Read lessRead more
Part of

1,000s of beautifully preserved films, capturing 120 years of Britain on Film

The map


View All

Welcome to a new subscription service like no other.

>100s of hand-picked classics and critically-acclaimed films

>Critic Mark Kermode picks a must-see film every week

>No contract, cancel anytime

Cookies Policy

This website uses cookies, as explained in our Cookies Policy.

To accept the terms and hide this message please click 'I accept'.

I accept

Passionate about film? So are we…

Don't miss the email made for the in-the-know film fan:

New releases — on the same day as in cinemas Special collections & unheralded classics Exclusive news on discounts

Never ask | Ask me later