The British Film Institute presents the best global cinema on-demand:
From classic and contemporary films to the best of the BFI National Archive.

Cinema Adverts for Humber, Raleigh and Rudge Bicycles
Cinema Adverts for Humber, Raleigh and Rudge Bicycles

Cinema Adverts for Humber, Raleigh and Rudge Bicycles 1938

View film page

Cinema Adverts for Humber, Raleigh and Rudge Bicycles 1938

Close

This film is certified

Please confirm that you accept our terms of use.

Close

Cinema Adverts for Humber, Raleigh and Rudge Bicycles 1938

3 mins United Kingdom

This fun selection of 'locals' - simple adverts promoting independent bicycle dealers for screening in local cinemas - takes us back to a lost age of screen advertising. There's none of the sophisticated sleight of hand of modern marketing techniques here: these short and to-the-point ads take the direct approach, with images of young and old enjoying life on two wheels.

The name P. Howell of Reading has long since gone but the premises on Wokingham Road are still trading in bicycles today. Likewise, Woodbridge Road in Guildford is still home to a cycle outlet, albeit under a different name. The others are now consigned to history, as is the Rotherham cinema that once stood opposite Tate's High Grade Cycles.

Genres

Advert Animation & Artists Moving Image

Tags

Raleigh Bicycles

Collection

Freewheeling

Released

1938

Country

United Kingdom

Language

English

Read lessRead more

Explore further

View Wheels of Life
Wheels of Life
Watch from £0.85 5 mins

Wheels of Life 1929

Bonkers bikes promo. They don't make 'em like this any more... or do they?

5 mins United Kingdom

View Rudge-Whitworth - Britain's Best Bicycle
Rudge-Whitworth - Britain's Best Bicycle
Watch for free 1 mins

Rudge-Whitworth - Britain's Best Bicycle 1902

A gentleman cyclist learns the error of his ways in one of the earliest surviving British film advertisements.

1 mins United Kingdom

Subscription

View All

Welcome to a new subscription service like no other.

>100s of hand-picked classics and critically-acclaimed films

>Critic Mark Kermode picks a must-see film every week

>No contract, cancel anytime

Cookies Policy

This website uses cookies, as explained in our Cookies Policy.

To accept the terms and hide this message please click 'I accept'.

I accept

Passionate about film? So are we…

Don't miss the email made for the in-the-know film fan:

New releases — on the same day as in cinemas Special collections & unheralded classics Exclusive news on discounts


Never ask | Ask me later