The British Film Institute presents the best global cinema on-demand:
From classic and contemporary films to the best of the BFI National Archive.

ABCD of Health
ABCD of Health

ABCD of Health 1942

Close

This film is certified

Please confirm that you accept our terms of use.

Close

ABCD of Health 1942

9 mins United Kingdom Director. Jack Ellitt

Healthy eating advice is easy to swallow in this nifty public information film, introducing Vitamins A through D. (No sign of E: the film predates the fashion for antioxidants.) A visually clever item, its recommendations are nutritionally sound even now: eat your carrots and cod liver oil but also veggies, pulses, porridge and wholemeal bread. Oh, and margarine, pronounced with a hard 'g'...

Targeting his film at the workers and mothers of Britain's wartime home front, director Jack Ellitt does a splendid job of simplifying complex information, skilfully blending clever visual concepts with stock footage. Ellitt is best-known for assisting celebrated animator Len Lye on his groundbreaking animated films of the 1930s. His own career is unjustly neglected but, as shown in films like this, he shared Lye's interest in inventive graphics, and was well practised in making the best of low budgets.

Read lessRead more

Explore further

View Britain's Youth
Britain's Youth
Watch for free 13 mins

Britain's Youth 1940

The British public are encouraged to keep fit, as audiences are reminded they are “a nation of sportsmen” and “not a nation of spectators”.

13 mins United Kingdom Director. Jack Ellitt

View Scotland Speaks
Scotland Speaks
Watch for free 20 mins

Scotland Speaks 1941

Well-known landmarks such as Stirling Castle and Bannockburn fields feature in this propaganda film about Scotland during the Second World War.

20 mins United Kingdom Director. Jack Ellitt

Subscription

View All

Welcome to a new subscription service like no other.

>100s of hand-picked classics and critically-acclaimed films

>Critic Mark Kermode picks a must-see film every week

>No contract, cancel anytime

Cookies Policy

This website uses cookies, as explained in our Cookies Policy.

To accept the terms and hide this message please click 'I accept'.

I accept

Passionate about film? So are we…

Don't miss the email made for the in-the-know film fan:

New releases — on the same day as in cinemas Special collections & unheralded classics Exclusive news on discounts


Never ask | Ask me later